Project Smile season 4 kicks off on World Oral Health Day with ‘Smile Alive!’ campaign - Project Smile

Project Smile season 4 kicks off on World Oral Health Day with ‘Smile Alive!’ campaign

Date: 06 Apr, 2017 No Comments

Calls-for-Entry into Nigeria’s only dental smile makeover initiative, Project Smile has begun. The call-for-entry into the fourth season tagged Project Smile 4.0 Smile Alive! was made on the heels of World Oral Health Day, on March 20, 2017.
According to Dr. Amy Traore-Shumbusho, Initiator, Project Smile, Project Smile 4.0 is about smile as a gift to share and giving opportunity to persons who can’t afford to share this gift because they ‘don’t have it’ due to a dental defect or flaw, to be able to do so and the World Oral Health Day has traditionally become that platform to launch this opportunity.

“As we launch the fourth season, it is pertinent to mention that a total of seventeen young men and women spread across the country have become beneficiaries since we started the initiative comprising three seasons and 50% of them have completed their smile makeover treatment.” She explained.

Dr. Shumbusho added that the Smile Alive! theme takes Project Smile from the idea or perception of an absolute dentistry initiative to a new frontier and repositioning, where lifestyle meets dentistry because the individuals whom Project Smile aims at have had their lives affected by their mouth.

“This is also what the theme of the WOHD 2017 ‘Live Mouth Smart’ is about.”

Project Smile 4.0 scheme seeks to award such deserving individuals a chance in a life time to correct this and have the perfect teeth emphasizing that the project is only open to persons from age eighteen and above.

Dr. Shumbusho announced that a call-to-entry campaign has automatically begun from today.

“As we launch Project Smile 4.0, I am excited to announce to the public that an 8-week call-for-entry/call-to-entry begins today.’ She called on the target audience in the public who must be from age eighteen and above to watch out for the publicity materials such as the website, radio jingles, hypes, outdoor advertising and social media sites for more information on how to participate and take advantage of the call-for-entry entry phase to stand the chance of being a beneficiary. Entry is simple! Contestants only need to visit the Project Smile website to enter their required bio data, picture, and story in no more 360 words.”

Project Smile is supported by Oral-B, Megalectric Ltd, Smile360 Dental Specialists and Lagos Television.

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